East Coast Lubricants
A brand storefront and product-finder for a premium German-engineered lubricant distributor — built so workshops, fleet buyers, and industrial teams find the right oil fast.
East Coast Lubricants distributes premium, German-engineered lubricants across Atlantic Canada, supplying workshops, fleet operators, and industrial teams. We designed and built their brand storefront end to end — a cinematic marketing site, a searchable category-led catalog spanning five product ranges, an oil-guide tool that matches a vehicle or application to the right lubricant, and a dealer portal — as one modern Next.js application.
Results at a glance
- A cinematic brand storefront that positions a trade supplier as a premium brand
- A searchable, category-led catalog across five product ranges
- An oil-guide finder that matches vehicle and application to the right lubricant
- A dealer portal for trade accounts, alongside the public storefront
What we built
East Coast needed to look like the premium brand it distributes — and make it effortless for trade buyers to find and specify the right product.
- A cinematic marketing storefront
- A searchable product catalog
- An oil-guide product finder
- A dealer portal for trade accounts
How it was delivered
Built as one modern Next.js application:
Brand storefront
A dark, cinematic home built around a rotating hero, clear fleet-and-workshop positioning, product-category highlights, testimonials, and location — turning a trade supplier into a brand buyers trust.
Category-led catalog
A searchable catalog spanning five ranges — Deogen, Greasgen, Ingen, Petrogen, and Syncrogen — with brand and category filters and search by product name, pack size, or support label, so buyers narrow a large catalog fast.
Oil-guide finder
A guided tool that matches a vehicle or application to the right lubricant — search by name, viscosity, or vehicle application, then filter by brand, category, and vehicle type — taking the guesswork out of specifying oil.
Dealer portal
A trade-account portal — registration with verification, sign-in, and account management — layered on the public storefront, so dealers get their own experience alongside retail visitors.
Approach
Brand-first — East Coast distributes premium, German-engineered product, so the site had to feel premium too. A dark, cinematic art direction with a single amber accent gives a trade supplier the presence of a consumer brand.
Built to find, not just to browse — a large multi-range catalog is only useful if buyers can navigate it. The catalog filters and the oil-guide finder were designed so a workshop or fleet buyer reaches the right product in a few clicks.
Built with
Outcome
- A cinematic brand storefront that positions a trade supplier as a premium brand
- A searchable, category-led catalog across five product ranges
- An oil-guide finder that matches vehicle and application to the right lubricant
- A dealer portal for trade accounts alongside the public storefront
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