Eigen track
Tracking and Reward Platform
Real-time brand tracking with Eigen enables brands to monitor consumer behavior and engagement across channels instantly, uncovering actionable insights as they happen. This dynamic approach empowers swift decision-making and enhances brand performance in ever-changing markets.
Results at a glance
- Survey responses collected 10x faster through incentives
- Form completion rate increased by over 60% using reward-based participation
- A wide range of campaigns supported — from academic research to brand surveys
- A scalable, white-labeled solution adaptable across industries
Client requirement
The client wanted to launch a user-friendly, scalable system that would:
- Let users create random/custom tracking forms with flexible input types
- Support tracking sharing via unique links or embed codes across web and mobile platforms
- Track tracking submissions and reward participants based on completion
- Provide real-time analytics for tracking creators
- Ensure security and anti-spam protection during form submission
- Support a wide variety of use cases from market research to feedback collection
Solution delivered
We developed a multi-purpose tracking platform with a rewards engine that enables:
Form Builder
Users can create forms with drag-and-drop components — multiple choice, single choice, and ratings; text input, dropdowns, and checkboxes; conditional logic and required fields; and custom branding options.
Cross-Platform Sharing
Once a form is published, the platform provides unique shareable URLs, iFrame embed codes for websites, and QR codes for print and mobile sharing.
Reward Distribution Engine
To boost participation, the platform includes configurable reward rules (per survey, per question, milestones), automated distribution via wallet points, coupon codes, or integrations, and a user profile with earned rewards history.
The hard problems
Allowing users to build fully customizable forms on the fly and render them accurately across platforms required a highly flexible front-end architecture. We built a schema-driven form engine that supports nested logic, validation, and input diversity — each form is compiled into JSON and rendered dynamically using reusable components.
To prevent abuse and ensure fair reward distribution, we implemented IP rate limiting, CAPTCHA verification, and session tracking; introduced rules like one reward per verified email or mobile number; and logged detailed submission metadata to track fraudulent activity.
Tech stack
Outcome
- Enabled businesses and marketers to collect survey responses 10x faster through incentives
- Increased form completion rate by over 60% using reward-based participation
- Supported a wide range of campaigns — from academic research to brand surveys
- Created a scalable, white-labeled solution adaptable for various industries
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